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Make age checks faster, clearer and consistent

Retailers are facing a new era of age verification with the introduction of the UK’s generational tobacco ban. MyCheckr age assurance technology, strengthens your Challenge 25 policy and helps staff know when to ask for proof of age.

COUNTDOWN TO GENERATIONAL TOBACCO BAN

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Prepare for changing legislation

The UK’s generational tobacco ban will prohibit the sale of tobacco to anyone born on/after 1st January 2009 and will make age-restricted sales more complex over time.

MyCheckr at the point of sale supports Challenge 25 and reduces uncertainty giving staff a simple, consistent way to decide when an ID check is needed.

Read more in our blog
From 1st January 2027
Ban comes into effect. It will be illegal to sell tobacco products to anyone born on or after 1st January 2009.
EVERY YEAR AFTER
The minimum age of sale increases by one year.
FROM 2040 ONWARDS
No one born on/after 1st January 2009 will ever be able to legally purchase tobacco, creating a smoke-free generation.

Help staff ask for ID with confidence

During age checks staff can face pressure, delays or confrontation. MyCheckr provides an impartial decision that helps stores apply Challenge 25 consistently and explain why an ID check is needed (if someone appears under 25). The ever-changing legal age under the generational tobacco ban will only add to staff pressure, so retailers need to prepare now.

Download key information ⬇

Instant age estimation

clear red/green prompts

No personal data stored

Why Choose MyCheckr?

Fast

Instant red or green indication at the point of sale

Private

Anonymous checks, no images or personal data stored

Simple

Helps staff decide when to ask for ID

Flexible

Supports Challenge 25 and age-restricted sales of tobacco, vapes and alcohol

Reliable

Works offline with no internet connection required

Secure

Protect your business from underage sales

Built for responsible retailing

Use MyCheckr to strengthen age-check procedures, support due diligence and show customers, licensing partners and authorities that your business takes underage sales prevention seriously.

Book a MyCheckr Demo

See how age estimation technology can help your retail team make faster, fairer and more confident ID decisions.

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