Innovative Technology Americas, Inc. welcomes Lauren Fabbri, Business Development Manager for the US market focusing on Gaming, Amusement and Vending. Lauren joins the US team and is responsible for generating new sales opportunities in this vibrant and ever-changing marketplace.

Welcoming Lauren to the organization that specializes in cash management and validation, Rebecca White, VP of Sales & Business Development, said, “We are delighted to have Lauren onboard. As well as establishing new business, Lauren will account manage our existing customers, monitor sales trends, educate prospective customers on products, identify emerging markets, and represent ITL at various state and national trade association events and exhibitions. Lauren’s primary market is the Gaming sector in Georgia (GA) and the Southeastern United States.”

Commenting on her new role, Lauren said, “Joining ITL has been such an exciting new venture for me. Being given the opportunity to work for a leading manufacturer is a phenomenal learning experience. Despite joining the company at an unusual time with COVID-19 affecting businesses all over the world, I was pleased to be able to attend my first trade show with the team at GAMOA (The Southern Gaming Expo) in August. I was taken aback with the amount of comments, interest, and feedback we had about our state of the art NV200 bill validator and foresee a rise in installations in the region. I am looking forward to being part of future opportunities where I can represent such reliable and innovative products in an industry I have grown to love. I will continue to share our ever-evolving products with my customer base, and I am very excited about the direction that the organization is heading. I feel proud to be part of this journey.”

Concluding Rebecca commented, “Lauren has worked in the Gaming & Amusement industry for 8 years so she will already be known to many of you. She has a solid background in sales, a wealth of contacts, knowledge and expertise and I look forward to working with Lauren to bring you the latest products and solutions to make your cash handling more efficient and cost effective.”
 

BEOPAY, one of ITL’s Trading Partners in Eastern Europe, is continuing to strengthen its collaboration despite a difficult year shaped by COVID-19. BEOPAY is a highly specialised company for automated payment systems based in Serbia who provide complete service, support and distribution of ITL validators in Serbia, Bosnia, North Macedonia and Montenegro.

Sasha Kragulj, Business Development Manager for the region commented, “BEOPAY have been our Trading Partner for 12 years now after celebrating a landmark decade of collaboration in 2018. We are delighted that we have had another strong year despite the current circumstances.  ITL validators are used in various applications such as vending, parking, casino gaming, changing machines and BEOPAY provide a successful distribution gateway for ITL products in the region. Despite a difficult situation since the pandemic hit every corner of the globe in March, with BEOPAY’s help, we have sustained communication with all our customers in the region, maintaining business and planning for growth post COVID-19. Giving customers advice on payment systems and providing technical support throughout the pandemic is paramount to assist them get through this challenging period.”

Dejan Bogićević, BEOPAY SISTEM said, “The last few months have been hard for everyone, but we have kept in close contact with our customers to ensure they still are receiving the same level of service they are used to. With the help of our customers, we have been helping ITL generate new datasets for the region especially for the Spectral Product range. This will be essential in improving accessibility and increasing the uptake of ITL’s state of the art Spectral products in the region for the future.  We usually exhibit with ITL at various shows such as the Belgrade Future Gaming event but for obvious reasons exhibitions across the world have been postponed this year. However, over the past few months, we have successfullyimplemented our products in some new vending machines distributing PPE and disinfection liquids. It’s been great working with Sasha over the years, and with the help of his in-depth local knowledge of the region, we are continuing to collaborate to bring new state of the art products to help support our customers and extend our reach in this region. Together we are looking forward to helping our customers adapt to a ‘new normal’ going forward.”