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Retail workers are the frontline of public interaction, and with that comes responsibility, stress, and unfortunately, risk. One of the most common flashpoints in retail environments today is enforcing the sale of age-restricted products through age estimation. Traditionally, these age estimation processes have been manual, relying on subjective judgments which can lead to discrepancies, but technology has been developed that leverages biometrics to bolster employee decision-making.
In 2024 alone, the UK saw an estimated 590,000 incidents of violence in convenience stores, with one of the top triggers being staff asking for proof of age. In fact, 47% of Federation of Independent Retailers (FED) members reported employees being threatened or abused whilst attempting to enforce these policies during the sale of age-restricted products.
When staff are required to quickly judge a customer’s age, especially under pressure or in intimidating situations, they are not only placed in a vulnerable position – they’re also left making vital decisions that carry legal and reputational consequences for the business.
The Challenge 25 policy plays a critical role in preventing underage access to harmful products like alcohol, tobacco, and vapes. The principle is simple: if a customer looks under 25, staff should ask for ID before selling age-restricted products.
But Challenge 25 isn’t just a box-ticking exercise. It protects:
However, enforcing Challenge 25 consistently is hard, especially in busy stores, during late hours, or when staff feel intimidated. That’s where assisted age estimation technology comes into its own.
To learn more, read our piece on “Everything You Need To Know About Challenge 25”.
MyCheckr is designed to reinforce Challenge 25, not replace it. This assisted age estimation solution empowers staff to perform age checks with speed, accuracy, and confidence.
By using privacy-preserving facial analysis, MyCheckr instantly estimates a customer’s age and alerts staff if an ID check is required. It removes the subjectivity, the awkwardness, and most importantly, the potential for confrontation.
Tangible benefits for your staff include:
Tangible benefits for your business include:
Tangible benefits for your customers include:
Incorporating assisted age estimation is not a futuristic upgrade; it’s a necessary evolution in modern retail.
MyCheckr uses world-class AI to estimate age with industry-leading accuracy, all while preserving customer privacy and never storing personal data. It fits seamlessly into any retail space, from self-checkouts to staffed tills.
Retailers who adopt MyCheckr are:
Retail success today is about balancing safety, service, and compliance. MyCheckr helps you do all three by making your store a safer place to work, a smoother place to shop, and a more responsible place to do business.
Watch our new Assisted Age Estimation video to learn more about its importance and see MyCheckr in action. Alternatively, visit our website to learn more about MyCheckr and how we can help protect your team while supporting the enforcement of Challenge 25.
Don’t let your staff shoulder the pressure alone. Give them the tools they need to thrive.