Commenting on his new position, Lee said, “I am delighted to join ITL who are well respected and trusted in the industry. I have a real passion to educate the market on the benefits of using AI-powered biometric technology for secure, seamless access control.  I am enjoying researching where our products fit within a vast number of market segments. It’s great to be part of a knowledgeable and passionate team and I love being responsible for maximising prospects in untested environments. I am developing a real understanding of the products and I genuinely believe the scalability of this business holds little to no boundaries. It is incredibly exciting, and I feel lucky to be a part of it.”

Concluding John said, ”Lee has a sales background in the retail, vaping, convenience, facilities management and security sectors and he is excellent at building relationships with a consultative approach to selling. He has quickly gained an in-depth understanding of the various markets which could benefit from our facial analysis technology, and I look forward to seeing our solutions gain traction in new segments.”