Joanne Cook, Senior Trading Standards Officer commented, “Primary Authority provides ITL with an additional layer of reassurance for their customers that their solutions can help businesses comply with the requirements of age restricted legislation for all products including alcohol. ITL’s devices can be used in a supervised self-checkout area, or as a guide to the member of staff on a manned checkout, who can then make the final decision as to whether the customer is old enough or not to make the purchase. Underage sales is a big area for us and retailers need to practice due diligence by having an effective age verification policy in place, and ensuring it is monitored to improve any weaknesses. This piece of technology is great for bolstering protection and takes away the human element by reducing responsibility on staff to make a judgment on a person’s age, which is often a really difficult thing to do”.

Concluding John said, “This partnership supports retailers using our age estimation products in the fight to prevent minors accessing alcohol, tobacco and vapes. Our technology can help responsible retailers actively demonstrating compliance and we look forward to continuing our work with BSTS to provide advice in this crucial area of age restricted sales.”