Biometric data including estimated gender and age can be used to generate anonymous demographic data while maintaining customers’ privacy. The data can then be analysed to categorise consumer groups and analyse the effectiveness of targeting market campaigns to help continuously improve segmentation and refine marketing drives.

This information enhances the understanding of customer habits and gives retailers more knowledge about customer-centric activities. For example, you may learn when women are more likely to shop, so you can tailor messaging or adverts on display at a certain time to provide a more relevant in-store experience.

Innovative Technology has developed MyCheckr, an all-in-one device that anonymously captures consumer analytics without violating an individual’s privacy.

Our analytics function enables retailers to see what customers are on their premises, categorise them into appropriate demographics and predict the timings they shop, helping business owners to tailor marketing campaigns accordingly. Not only do our devices help retain customer loyalty, but they can also help attract different cohorts.

Being aware of timings in which customers shop is also helpful for scheduling rotas for shift workers effectively. The data may show a surge in customers at specific times and days, and managers can choose to assign more staff during that period to ensure quality customer service and reduced waiting times. Similarly, at times of the day when there are fewer customers, rotas can be planned to involve fewer staff members and reduce unnecessary expenditures.