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Do you want to bolster your age verification checks and are searching for an effective solution worth your money? At Innovative Technology, we understand that deciding where to invest your money takes time. You don’t want to leave any stone unturned. We have put together a list of our most frequently asked questions. 

Endorsement & Legality:

Has your technology been tested by a third party?

Yes, the Age Check Certification Scheme (ACCS) has independently checked our age estimation devices. Our latest results are from February 2024 and show on average for 18 year olds the mean average error (MAE) is just 0.94 years – this is the best result of any independently tested system worldwide.

The Age Estimation approach has also been independently certified for data privacy, so our customers can be confident that they are not infringing on any customer’s personal data rules as outlined in UK or EU GDPR.

Age verification device

Cost & Practicality:

What are the long-term costs?

The cost of our biometric solutions is unmatched in the market. You pay a one-off fee by choosing Innovative Technology as your age estimation solution provider. You can perform unlimited age checks without incurring additional costs or caps.

Is there an installation fee?

The system is a simple plug-and-play device. Simply, remove the unit from the box, mount it where it has a clear view of your customers and plug in the power. Our support team is always on hand and ready to help or answer any questions you may have.

Is it affordable for small independent stores?

When designing the solution, we aimed to make it accessible to everyone—from tier 1 retailers to independent corner shops. We believe it is an essential tool to help retailers provide a high-quality and safe service. While the solution is at the leading-edge of technology, this should not be a barrier to any retailer. With no ongoing costs and a low unit price, this is a product for all.

Can it be tricked?

As with manual age checks, fraud or spoof attempts will occur when buying age-restricted goods or services. At Innovative Technology, we use a robust anti-spoof detection approach within our biometric products, specifically designed for age estimation and access control. Our approach includes:

  1. Single-Image Passive Liveness Detection
    Our biometric solutions rely on passive liveness detection, meaning we can determine if the customer is a real person or an image presented on a mobile device, without requiring any interactive feedback from the customer. In other words, we don’t ask the customer to look left or right, or to blink. The spoof check is performed entirely in the background, without the customer even knowing it’s happening. To achieve this, we’ve developed and fine-tuned our AI, which has been trained on specific scenarios. All of this, including age estimation, is completed in under 1 second.

  2. Standard Anti-Spoof Technology Across Our Biometrics Range
    Unlike competitors who charge extra for anti-spoof features, we offer this technology as a standard feature across our entire biometrics product line.

    Read our in depth blog to see whether age estimation technology can be fooled here.

Technical Details:

How does it differ from facial recognition?

Facial recognition technology is entirely different from age estimation technology. Age estimation is completely anonymous, meaning you cannot uniquely identify an individual from the data or the result presented. Simply put, the information we handle cannot be used to identify a single person. For example,  many people share the same age, so you cannot identify a specific person based solely on their age. Furthermore, no data is stored on the device—everything processed is deleted immediately afterward. This means in order to lawfully estimate a person’s age, you do not require specific consent from the person to do so.

What’s the underlying mechanism?

The system uses the emerging field of Artificial Intelligence to estimate a customer’s age based on their facial features. We have developed our own hardware and software to perform this task, achieved by training specialised algorithms called Neural Networks. We train the Neural Networks by showing them millions of faces with known ages, allowing them to learn which facial features are related to a specific age. When a face appears in front of the device, the Neural Networks use what they have learned to estimate the person’s age.

Does it store personal data?

No, none of our devices store any personal data.

How fast is the verification process?

Our solutions run entirely offline and can typically estimate age in under 1 second, making the process seamless. This makes it ideal for retail, self-service and convenience stores selling age-restricted goods. Such rapid age verification processing customer queues don’t build up from performing manual checks. This helps retain good customer experience and protects your establishment from breaching age restrictions by preventing underage sales.

Does it automatically scan faces, or does an employee initiate the age check?

The system has its own face detection algorithm. Similar to the camera app on your phone, it can automatically and anonymously detect when a face is present. Once a face is detected, the age estimation process begins. All of this is achieved in under one second.

Does it detect people of all heights, and is it wheelchair friendly?

The camera is normally placed in portrait mode and has a relatively large field of view. This means that the camera can accommodate the measurement of a diverse range of heights. Our support team is always on hand to advise on mounting positions to suit any particular application or environment.

Does it work with glasses, hats, or other accessories?

Yes, we have trained the algorithm to work with glasses, hats, beards, etc. We continue to refine the algorithms, but as you can see, we already have world-leading accuracy and performance.

Business Considerations:

Does it maintain an audit trail?

While our products do not store any personal data or images of faces, the system can save analytical data. For example, it can record the number of checks performed, the times the checks were conducted, the age profile, and the gender of the customer. All of this data is completely anonymous and customers cannot be identified, but it provides useful information that can be used to present an audit log of the age-check procedure, gather data on busy periods in the store, and analyse the gender and age profile of customers.

Why should I trust your solution over competitors?

At Innovative Technology, we pride ourselves on our dedication to accuracy, privacy, and affordability. All our solutions come with a one-off fee, so you don’t need to worry about unexpected payments for updates. ACCS tested our biometric technology and found that, on average, it has a Mean Average Error of 0.94 years for 18-year-olds. We also never store any personal data; the process is done locally, so data is never sent over a network where it could be vulnerable to hackers. Additionally, any data processed is automatically deleted afterward.

As a result, we received GDPR Certification from ACCS 2:2021 Technical Requirements for Data Protection and Privacy.

Read more about our age estimation technology here.

  
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